The county of action sports brands
Title: The county of action sports brands
PermaLink: http://www.techwear-weblog.com/50226711/the_county_of_action_sports_brands.php
Filed in archive Market by on February 20, 2007
In Orange County, no fewer than nine action sports brands are selling or working on apparel and accessories embedded with electronics.
And one of them is really huge:
"Our consumers want the latest technology in clothes," says Marty Samuels, president of Quiksilver Americas. "They're not just nerds."
Some of the insights are that the fashion maker think the market from the consumer. And the most important starting point still is the mp3-player and the "portable generation". This way Guerrero, a rapper, says: "It'd be great if he could peel off the technology portion of the jacket he wore yesterday and slap it on the jeans he slides on today." He thinks in gadgets so to say.
And the ocregister lists a great overview of products too:
Scottevest
* Headquarters: Ketchum, Idaho
* Product: Solar Powered jacket that charges a cell phone, PDA, Game Boy or iPod.
* Price: $425
* Hit stores: Holiday 2004
GapKids & Wild Planet
* Gap Headquarters: San Francisco
* Product: Hoodio, a hooded fleece jacket with built-in radio for children.
* Price: $68
* Hit stores: November 2004
Oakley
* Headquarters: Foothill Ranch
* Product: O Rokr sunglasses allow you to switch between stereo music and wireless cell phone
* Price: $249
* Hit stores: July 2006
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