No idea what you think about soccer - but today starts the FIFA World Cup in Germany and like Beckenbauer said: It's more then a game!

I'm not a soccer fan the rest of the time but the World Cup is an exception. It's just to big and it will be around me all the time and it's a great place for advertising inspiration too. And for my readers from US : it's much bigger then Super-bowl. Really. In fact, the whole world will watch the games.

So if you miss something - now you know why ;-)

Or you join me here:

http://www.soccer-weblog.com/ - english soccer weblog

http://www.11helden.de/ - german soccer weblog